Release: 27th November 2017
Format: BR / DVD / DGTL
Take an adventure in the secret world inside your smartphone to Textopolis, a bustling city where all your favourite emojis live. In this world, each Emoji has only one facial expression – except for Gene (T.J. Miller), who is bursting with multiple expressions. Determined to become “normal”, Gene enlists the help of his handy best friend Hi-5 (James Corden) and the notorious code breaker Emoji Jailbreak (Anna Faris). Together, these unlikely heroes embark on an epic “app-venture” through the apps on the phone, each its own wild and fun world, to find the code that will fix Gene.
It is widely accepted that the 😀🎬 is a right load of 💩. Yes, the film is often 🤮 inducing and 🚮 in the worst possible ways, but there are moments working to their own merits. Let’s not kid ourselves, most family films are 🧠⚰️ schlock made to pass 90 minutes rather than dutifully teach or entertain in any meaningful way. That is the reason Disney has done so well critically and commercially, because the 🐹🏠 is geared towards top quality outputs. This is not that. Sony’s output has remained uneven to say the least.
Here is a film unashamedly a hail mary designed to turn a quick 💵. Hollywood has a history of tapping in to pre-ordained elements of pop culture in an effort to generate easy 🤑, with the 😀🎬 being no different in that respect. Watch this accepting you will find plenty of reason to 🙈and 🙉 as TJ Miller’s 😒 moves through a clumsy plot about something to do with a firewall and a worrying split personality disorder, but also be willing to embrace the truth that everyone loves a bit of 🚽 humour. If one is to leave their pretentiousness at the door, there is something humorous about watching an inferior knockoff of Wreck-It Ralph do its thing. In the great pantheon of product peddling 🎟, the 😀🎬 is up there with 1989’s The Wizard (Nintendo), Mac and Me (McDonalds) and pretty much anything Michael Bay touches.
At its best, the 😀🎬 is really quite 🤪 when viewed through the eyes of a child, at its worst; 😩😵💤. But to call this the biggest calamity of the year if an immense overreaction. If you truly want a 🖤, then The Justice League has you covered. Now THAT is a truly joyless experience.
In short, if you have kids, the 😀🎬 is worth a 👀. Could be worse, the GIF movie is no doubt around the corner.
Film Grade: D
A lengthy series of featurettes of varying quality. The most innane; Guess The Emoji. The oddly mesmerising; how to draw a poop. But the winner has nothing to do with the film; Hotel Transylvania short, “Puppy”.
Special Features Grade: C-
For a film about the Meh emoji, that the seems the most suitable response.